Apple posted three new iPhone television ads on their site this evening. But unlike the earlier ads, there is little focus on the phone itself. Instead, the ads focus on the users.
The first user likes the visual voicemail. The second one is searching for a name on a website. And the third loves the fact that he doesn’t need to carry a man purse around any more to hold all of his gadgets - the iPhone does it all.
I am not sure if this is a good ad but it does make one wonder why an ad about a mobile phone somewhat ignores the very thing it tries to endorse.